BrickTalk’s LSP Process

Build your Brand

Establishing a strong, cohesive brand is the foundation for all other business activities. This workshop helps your team articulate and visualize your brand's unique elements.

  • Create Brand Identity: Through interactive building sessions, your team will identify and define the core attributes of your brand. This creates a unified vision that resonates internally and externally.

  • Develop Brand Story: Using LEGO bricks, participants will craft compelling brand stories that highlight your brand’s unique qualities and values. These stories are vital for connecting with your audience on a deeper level.

Develop Great Customer Service Experiences

With a strong brand and positive work culture, the next step is to ensure outstanding customer service. This workshop enhances your team’s ability to deliver exceptional customer experiences.

  • Customer Service Skills: Through realistic scenarios, staff will develop crucial customer service skills. Reflecting on these scenarios helps your team understand how to handle various customer interactions effectively.

  • Customer Journey Mapping: Identify key touchpoints in the customer journey and learn how to make a positive impact at each stage. This ensures a consistently excellent customer experience, which is crucial for building loyalty.

Create a positive work culture

A strong brand thrives in a positive work environment. This workshop focuses on building an engaging and supportive workplace culture.

  • Employee Engagement: Discover what matters most to your staff and how to build a positive, inclusive work environment. This engagement boosts morale and productivity, leading to a more committed team.

  • Culture Building: Participate in activities that promote collaboration and support. A positive workplace culture enhances job satisfaction and fosters team cohesion, which is essential for long-term success.

Build Your Own Grassroots Marketing Plan

Finally, with a solid brand, positive work culture, and great customer service in place, it’s time to market your business effectively. This workshop focuses on creating a strategic marketing plan.

  • Strategic Planning: Leverage the insights gained from previous workshops to build a targeted, grassroots marketing plan. This plan will utilize your unique strengths to attract and retain customers.

  • Future-Focused Managers: Equip your managers with the tools and knowledge they need to drive sustainable growth. By focusing on strategic marketing and leadership skills, your managers will be prepared to lead your business to new heights.