Explore how play, particularly through LSP, facilitates creative thinking, problem-solving, and strategy development.

: Leveraging the personal narrative of Wayne Chalmers, the founder of BrickTalk

Focused on the innovative application of LSP in brand research and development, this article can discuss how BrickTalk utilizes LEGO bricks to uncover deep insights into brand identity, customer relationships, and competitive advantage

Drawing on the "Updated BrickTalk Business Model and Marketing Strategy" document, this piece can explore the significance of community engagement