Building your future brick by brick

In just a day, you'll walk away with a clear, actionable marketing plan that's built for real-life application. Let's build something great together:

Building Your Marketing Strategy

  • Defining Objectives and Goals

    • Group LSP activities to set clear, attainable marketing objectives

  • Strategizing for Impact

    • Using LSP to develop creative marketing strategies, complemented by ChatGPT analyses to ensure feasibility and effectiveness

Crafting the Marketing Mix

  • Product, Price, Place, Promotion

    • explore each element of the marketing mix through LSP, with ChatGPT offering insights on optimization and customer preferences

  • Integration for Cohesion

    • Collaborative model-building to integrate marketing mix elements into a coherent strategy

Bringing Your Plan to Life

  • Content and Communication

    • Workshop on creating compelling marketing messages and content, utilizing ChatGPT for copywriting and content strategy suggestions

  • Action Planning and Execution

    • Developing a step-by-step action plan to implement marketing strategies, with templates and guidelines generated by ChatGPT

Throughout the workshop, participants will apply LSP's hands-on methodology to build a cohesive, strategic marketing plan tailored to their organization's needs, with ChatGPT acting as a powerful support tool for enhancing decision-making and creative processes.

Dissecting the Marketing Landscape

  • Understanding Your Market

    • LSP session to visualize market dynamics and identify customers

  • Spotting Opportunities and Challenges

    • Interactive exercises to uncover market opportunities and challenges, with ChatGPT providing real-time industry data and trends

Dive into a fresh way of crafting your marketing plan with our 'Marketing Plan' workshop, utilizing LEGO® SERIOUS PLAY® for a hands-on, strategy-building day. Far from ordinary, this workshop offers a unique perspective on your marketing challenges and opportunities, using LEGO® bricks to uncover your business's potential and establish achievable goals. Incorporating ChatGPT, we infuse our session with the latest insights, ensuring your marketing plan is a live roadmap to success.